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Centre Wellington Chamber of Commerce

FERA 'Gift of Choice' - Merchants Area

FERA Gift of Choice

How can merchants be involved?

1. Sign up as a participating business!
If you are a BIA or Chamber member – simply contact FERA to sign up and let us know you’re interested in accepting the GIFT OF CHOICE cheques as consumers bring them to you. If you don’t belong to either organization the cost to join this program is $250…or consider joining the Chamber and save!

2. Think about promotions you’d like to offer as customers spend their GIFT OF CHOICE cheques at your business, such as:

  • 10% off your purchase when using a FERA Gift of Choice cheque
  • A “Groupon” like promotion: Spend $25 for $50 worth of products or services
  • Share some fun ideas and success stories about Gift Cheques and what worked well for you as the program runs

3. Help spread the word about this exciting initiative with other businesses in Centre Wellington!
Available marketing materials:

  • A Gift Cheque Merchant Guide and FAQ’s for training your staff on identifying and accepting the GIFT OF CHOICE cheques
  • Listed on FERA Gift of Choice webpage with a link (if you have a website)
  • Promotional materials for your store
  • Press releases and advertising opportunities with the local media

Cheque Security Features

Have any questions? Interested in signing up?

Simply contact one of the following FERA representatives:

Patricia Rutter 
Township of Centre Wellington - Economic Development
519-846-9691 x 304
e-mail me

Jackie Fraser,
Fraberts Fresh Food, and Fergus BIA representative
e-mail Me

Roberta Scarrow
Centre Wellington Chamber of Commerce
e-mail me

Kirk McElwain
Councillor and Elora BIA representative
e-mail Me

Fred Gordon
Pariscope & Provence Soleil, and Elora BIA Administrator
e-mail me

Steve VanLeeuwen
Councillor Ward 6, and Fergus BIA representative
e-mail me

Janet Harrop
Harrcroft Acres, and Centre Wellington Chamber of Commerce
e-mail me


FERA Logo 2011

More Information:

How merchants can be involved

Gift of Choice Training Guide

Security Features


 FERA QR code 
Scan the Gift of Choice QR Code to store info directly on your iPhone, BlackBerry, Android, Nokia, etc.!

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