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Centre Wellington Chamber of Commerce

FERA - Gift of Choice Program

FERA Gift of Choice


Gift of Choice Cheques:
Gift of Choice Cheques are no longer available for purchase but can be redeemed at all of the participating businesses listed below.  They remain valid legal tender and we encourage you to use them on your next visit to our member businesses.


How FERA Gift of Choice cheques will be redeemed will change after APRIL 1, 2019


Look for these Decals

Participating Merchants:

View Merchants by Category

(a printed copy of merchants is available by e-mailing the Chamber office)


Top 10 Reasons to Shop Local!

Shopping locally is one of the best ways to build a stronger, more prosperous community. There are many reasons to support local, independent businesses in Your Community, including:

1. Protect Local Character and Prosperity

Your Community is unlike any other place in the world. By choosing to support locally owned businesses, you help maintain local diversity and distinctive culture.

2. Community Well-Being

Locally owned businesses build strong neighborhoods by sustaining communities, linking neighbors, and by contributing more to local causes.

3. Local Decision Making

Local ownership means that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

4. Keeping Dollars in the Local Economy

Your dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.

5. Job and Wages

Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

6. Entrepreneurship

Entrepreneurship fuels economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.

7. Public Benefits and Costs

Local stores in town centres require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.

8. Environmental Sustainability

Local stores help to sustain vibrant, compact, walkable town centres-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

9. Competition

A marketplace of hundreds or thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

10. Product Diversity

A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

FERA Logo 2011

More Information:

Participating Merchants

Why should I buy Gift of Choice cheques?

Why would someone love to receive them as a gift?

Where can I buy Gift of Choice Cheques?

What is the FERA Gift of Choice Program?

Top 10 Reasons to Shop Local!

Who are the Fergus Elora Retail Alliance?

Visit the Merchants Area


 FERA QR code 
Scan the Gift of Choice QR Code to store info directly on your iPhone, BlackBerry, Android, Nokia, etc.!

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