Blog Detail Centre Wellington Chamber of Commerce


6 Ways to Improve Customer Relations

In this era of consumerism, there's an alternative for every product, which means the customer must come first. Studies show repeat customers buy significantly more on their visits than first time customers and repeat customers are more likely to recommend your business to others. In our current economic climate, businesses should be focused on building strong, lasting relationships with customers.

Show them Respect

For a business, each customer is an individual who matters. While dealing with problematic situations, it’s easy to forget that customers are real people with real emotions, crucial to the survival of your business and worth the effort. Work to establish a bond from the outset. Centre Wellington has the benefit of that “small town charm”, leverage that, show sincerity and be respectful of them and their needs. By carrying yourself in an approachable manner you can win their respect. Respect is often quickly reciprocated, and this is the first step to thawing the ice.

Respond to Customer Queries

A customer’s query swiftly answered builds goodwill, increasing the odds of their return for a purchase. Collect customer feedback and log not only complaints, but also how your company responds to situations as they arise, so this can be replicated if they occur again. This is not only the case for negative feedback. Businesses should also pay attention to positive feedback. Positive comments help a business identify what they are doing right.

Reward Them

Customers feel rewarded with exclusive offers. A loyalty program provides a practical reason for continuing to buy (the accumulation of points towards a reward, or higher level of service) but it also provides information about the customers that allows their needs to be met more efficiently and effectively. Rewards can also increase the number of new customers your business brings in, through positive feedback from existing customers and eye-catching loyalty deals, which will draw them in. Example of reward programs include loyalty programs, discounts, point rewards, and gift with purchase.

Be Active on Social Media

Social networks are a great way to stay in touch with customers and build relationships. Frequently update your social media sites to try and garner some feedback and interaction from customers. Always respond to criticism, don’t simply ignore it. You must show the world you are going to find a solution and are taking steps to improve.

Share Your Knowledge

Customers appreciate informative advice, so share your expertise. The most widespread channel for knowledge sharing is the Internet. Use this platform to show your customers that you are an expert.


A successful networker knows that it is not just what they receive from others but what they give that determines whether they’re building solid relationships. You want your customers to feel that they are going to obtain something of value from your service. Networking can grow your business, attract long-lasting business associates, and develop a referral base.

Chamber Teamwork

Membership Advantages for Your Business

Becoming a member offers you and your business many valuable benefits to your business.

Connect - opportunities for local businesses to connect for new mutually beneficial business opportunities.

Learn - educational and informative sessions pulled together by your Centre Wellington Chamber of Commerce.

Benefit - access to some fantastic affinity programs, engaging committees and business advocacy working for your business community.

Celebrate Successes - we celebrate local business successes and highlight the local business community.