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The 1 Change You Need to Make in Your Business
15Feb

The 1 Change You Need to Make in Your Business

Marketing | |
At the risk of sounding like an infomercial, if you make just one change to your business this year, you’ll open a new door to an even greater level of success. It’s a very simple concept. Help your customers get what they need. All marketers will tell you to reframe your sales approach from features to benefits, but that’s not enough. That’s only the beginning because you’re still seeing your business through your eyes. You need to think larger. Your customer wants what you offer (hopef...
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Score big with small business cross promotion this Holiday Season
10Feb

Score big with small business cross promotion this Holiday Season

Small Business, Marketing | |
Plus, check out the new digital Love Local Gift Guide This holiday season, we are supporting shop local, but local businesses have a challenge as they take on national competitors. That’s why it takes a creative approach to capture more of the holiday dollars.
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5 Selfies to Take for Your Business
31Jan

5 Selfies to Take for Your Business

Marketing, Small Business | |
Selfies are gaining in popularity among adults and businesses. Selfies are a way of showing customers and potential customers a “behind the scenes” look at your business. They also are an effective way of telling your business story. In addition to selfies, photo bombs can be lots of fun as they are extremely shareable content. Photo bombs start off as portraits, similar to selfies, but the person in the foreground is upstaged by what’s going on behind him/her.
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10 simple ways to get more business reviews
23Nov

10 simple ways to get more business reviews

Marketing | |
With rising costs, many businesses are struggling. When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues or audiences and expanding. This can be unnerving. New marketing efforts means simply being more deliberate in who you’re trying to reach and how you’ll get there.
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How to drive customers to your business and make more sales
26Aug

How to drive customers to your business and make more sales

Small Business, Marketing, Strategy | |
If you’re doing the following things in business, you may be missing out on money People will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest.
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5 Types of effective storytelling for your business
20Jun

5 Types of effective storytelling for your business

Marketing | |
Do you watch the Olympics? The NHL All-star Game? The Voice? Any of the ‘Got Talent’ shows? These competitions all have something in common.
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